Visa – Dubai Shopping Festival

Objectives

  • To promote cashless transactions using the VISA Card.
  • Increase & drive usage of all Visa cards in key destination markets at POS, ATM & CNP (Card Not Present) transactions.
  • Generate incremental revenues as well as contribute to brand equity, driving additional mid-term and potentially long-term revenues.

Approach

  • Leverage strategic digital platforms to reach, engage and drive leads for the target group.
  • Become integral (as a brand) to the travel planning process online, which is complex and relatively longer, this reflected in our choice of targeting.

Results

  • Purchase with VISA Card within campaign period increased by 50%.
  • High number of leads generated from the online form.