Visa – Dubai Shopping Festival
- To promote cashless transactions using the VISA Card.
- Increase & drive usage of all Visa cards in key destination markets at POS, ATM & CNP (Card Not Present) transactions.
- Generate incremental revenues as well as contribute to brand equity, driving additional mid-term and potentially long-term revenues.
- Leverage strategic digital platforms to reach, engage and drive leads for the target group.
- Become integral (as a brand) to the travel planning process online, which is complex and relatively longer, this reflected in our choice of targeting.
- Purchase with VISA Card within campaign period increased by 50%.
- High number of leads generated from the online form.