Stanbic IBTC –

Objectives

  • To prompt visitors to make transactions with Stanbic IBTC credit cards at POS, on the web and have access to cash disbursement benefits when shopping or travelling.
  • To leverage the digital space to generate leads on online transaction platforms.

Approach

•  Deployed synchronized banners on blogs, travel and booking sites, with a tease message in one banner and reveal message in the second banner.

Results

•  Generated over 400 leads in a month which translated to increased customer acquisition.