SPAR – Port Harcourt Mall Launch

Objectives

  • To cut through the clutter in the advertising space in order to create top of mind awareness for the opening of the largest mall in Nigeria from SPAR in Port Harcourt.
  • To prompt target group to visit their website and stores in Port-Harcourt to patronize and purchase products on offer.

Approach

  • Leveraged Google Display advertising for visibility of the brand considering the tactical nature and build-up of reach in the shortest span of time with multiple creatives /offers.
  • Interacted with target group via Sponsored posts on Facebook.

Results

  • Achieved +75% conversion rate which translated to offline enquiries and consumer registrations.
  • It also increased discussion of the brand launch on Social Media.