The Economist – Subscription Drive
- Create awareness and get subscription through media investment by tracking and optimizing on CPA.
- Launch & drive imagery of The Economist in Nigeria.
- Choice of media vehicles should match what The Economist stands for.
- Targeted Business, News, Financial, Luxury & Lifestyle sites to get the desired results for the campaign.
- Regular tracking by measuring performance from Clicks to Acquisition.
- Benchmarking the performance on weekly basis to arrive at a band for CPA.
- Responsive subscription in first week of campaign launch.
- Better returns for subscription from online investment than offline investment.