Darling – Valentine Campaign

Objectives

  • Create awareness and acceptance of Darling brand in the mind of the consumers.
    Increase the number of Likes to 7,000 on Facebook page.
  • Drive engagement with target group (basically women) to win invites to a Valentine Dinner with their dates.

Approach

  • Engaging target group via exciting posts and topics on Facebook.
  • Conversation included focus on grooming to getting them ready for the day, Polls – Likes/Dislikes.
  • Flaunt the new hairstyle using Darling product, click a picture and pitch for maximum likes. The top 3 with highest number of Likes win dinner treat.

Results

  • Over 600,000 users were reached during the period of the campaign.
  • Exceeded campaign’s KPI and achieved over 10,000 fans in the shortest span – 1 week.