Darling – Valentine Campaign
- Create awareness and acceptance of Darling brand in the mind of the consumers.
Increase the number of Likes to 7,000 on Facebook page.
- Drive engagement with target group (basically women) to win invites to a Valentine Dinner with their dates.
- Engaging target group via exciting posts and topics on Facebook.
- Conversation included focus on grooming to getting them ready for the day, Polls – Likes/Dislikes.
- Flaunt the new hairstyle using Darling product, click a picture and pitch for maximum likes. The top 3 with highest number of Likes win dinner treat.
- Over 600,000 users were reached during the period of the campaign.
- Exceeded campaign’s KPI and achieved over 10,000 fans in the shortest span – 1 week.