ETISALAT – NIGERIAN IDOL SEASON 3

Objectives

  • Leverage new & innovative online platforms to build awareness for the TV Show – Nigerian Idol.
  • To increase reach on mobile and desktop platforms.

Approach

  • Deployed the first ever Logout Experience ad on Facebook in West Africa.
  • Display, Mobile and YouTube Advertising across top Nigerian websites which created massive awareness for the brand.

Results

  • Pre-roll videos on YouTube grossed over 60,000 views at the end of the campaign.
  • Over 15,000 page likes added to the Etisalat Facebook page within 2 weeks!
  • Achieved 28% view rate on YouTube.
  • Achieved 0.7% CTR on mobile