ETISALAT – NIGERIAN IDOL SEASON 3
- Leverage new & innovative online platforms to build awareness for the TV Show – Nigerian Idol.
- To increase reach on mobile and desktop platforms.
- Deployed the first ever Logout Experience ad on Facebook in West Africa.
- Display, Mobile and YouTube Advertising across top Nigerian websites which created massive awareness for the brand.
- Pre-roll videos on YouTube grossed over 60,000 views at the end of the campaign.
- Over 15,000 page likes added to the Etisalat Facebook page within 2 weeks!
- Achieved 28% view rate on YouTube.
- Achieved 0.7% CTR on mobile